The BULLSEYE Development Journey illustrates increasing opportunities for development — not a requirement that every person complete every experience in numerical order. Some stages have prerequisites; others may be entered when they align with your needs, readiness and developmental goals.
START HERE
This training environment is designed to take you FROM Where You Are TO Who You’re Becoming.
It is a progressive training and development journey for the man or woman who chooses to be ready, responsible and more.
The journey begins with a willingness to learn and a commitment to grow.
We combine tactical readiness, personal development and Identity reFRAME to create training environments where you can discover your GAPS, develop your capabilities and become more of who you choose to become.
The essential habits that drive your climb to the top are:
HOW YOU TRAIN
Be PRUDENT. Be PROFICIENT. Be PROTECTIVE.
Use Firearms to develop your ability to think, decide and act.
WHAT YOU MAINTAIN
Be CLEAN. Be COMPETENT. Be CONFIDENT.
Be CLEAN.
Maintain your equipment, your mind and your body.Be COMPETENT.
Develop reliable, demonstrable capability.Be CONFIDENT.
Trust what repeated evidence supports.
The 8 Stages of the BULLSEYE Development Journey
PEOPLE – PREPARATION – PURPOSE
You won’t only be told what to do.
You’ll have opportunities to observe, experience, practice, receive feedback and self-correct.
The goal is not lifelong dependence on Coach.
The goal is developing your ability to recognize what requires attention and take responsible action.
Stage 01: FOUNDATIONAL TRAINING
PROTECT What Matters
- Awareness. Judgment. Responsibility. Situational Readiness.
- Participate in interactive discussions and hands-on training-tool experiences designed to reveal what you know, what you assume and what may still require development.
- Identify GAPS without self-condemnation. Practice observing, evaluating and self-correcting.
- No Firearm Required. No Range Experience Required.
- Register For PROTECT What Matters
NOTE: PROTECT What Matters is the prerequisite for all Coach A7T Range Live Fire training experiences.
Stage 02: EXPOSURE TRAINING
Ready. Aim. Fire.
- Apply what you’ve learned in a controlled Live Fire environment.
- Develop foundational firearm handling, marksmanship and range habits through small-group, Coach-facilitated training.
- Safe. Structured. Observed. Corrected. Repeated.
- Register For Ready Aim Fire
Stage 03: RIGHT FIT
Discovering the Right Firearm For You
- Don’t simply buy what someone else recommends.
- Discover what fits your hand, your eye and your Personal Protection Requirements.
- Experience different firearms under facilitated conditions.
- Use what you learn to make a more informed purchase decision.
- Register For RIGHT FIT
Stage 04: GENDER-SPECIFIC TRAINING
M-TAC or S.A.S.S.Y. One
- M-TAC: Train with men who challenge one another to Be Prudent, Be Proficient and Be Protective—on and off the range.
- S.A.S.S.Y. One: Develop situational awareness and tactical readiness while participating in authentic conversations within a trusted Identity reFRAME environment for women.
- Register for M-TAC
- Register for S.A.S.S.Y. One
Stage 05: ONGOING TRAINING
The 24 Missions
- Deliberate Practice. Continued Development. Capability Maintenance.
- Train through progressive Missions designed to help you Stay in the A Zone.
- Identify GAPS. Make corrections. Repeat. Measure your evidence.
- CLEAN. COMPETENT. CONFIDENT.
- Discover The 24 AEDA Missions
Stage 06: BEYOND THE RANGE
S.A.F.E.H.O.M.E.
Readiness shouldn’t disappear when you leave the range.
- Apply what you’ve learned to your home.
- Color Codes of Awareness (for Everyday Readiness).
- Security System, Lighting and Lock Reinforcement (for Family Protection and Safety).
- Emergency Plan and Ongoing Mindset Refinement.
- Create a home environment that supports both comfort and protection.
- Register For Prepare Your SAFEHOME
Stage 07: BUILDING COMMUNITY
Community Live
- Continue developing through recurring conversation, connection and shared experience.
- Build relationships beyond tactical training.
- Invite friends, family and coworkers into an environment centered on personal development, readiness and community.
- Develop together. Belong together. Grow together.
- Explore Community Live
Stage 08: PERSONAL MASTERY
Identity reFRAME Coaching
- The journey eventually becomes deeply personal.
- Work one-on-one with Coach A7T to examine the identity, beliefs, habits and GAPS influencing who you are and where you’re going.
- reFRAME what no longer serves you.
- Clarify your direction.
- Develop greater alignment between who you are, how you live and who you’re becoming.
- Become more of who you’re created to be.
- Book Your Identity reFRAME Coaching Session