
YOUR GREATEST THREAT MAY BE CLOSER THAN YOU THINK.
The greatest threat to your freedom isn’t always the person in the alley, parking lot or across the room. Sometimes, it’s the version of you who enters a difficult moment unaware, unprepared and uncertain about what to do next.
The Small, Yet Significant Shift
Protecting your freedom means preparing that version of you before the moment arrives.
PROTECT What Matters
Protecting what matters requires more than owning a firearm or knowing how to use one.
It requires developing
- the AWARENESS to recognize what matters,
- the JUDGMENT to know what the moment requires and
- the READINESS to respond appropriately when it does.
We call the person committed to developing those capabilities:
The Ultimate Protector.
PROTECT What Matters is one opportunity to begin developing your Ultimate Protector Identity.
The Virtual Training Agenda
The GOAL is simple:
Teach YOU something that reveals a GAP or vulnerability in your current level of READINESS and PROTECTION.
Guide YOU toward the confidence and competence necessary to begin closing that GAP.
Give YOU the option to take the next step in your training and development.
Every Wednesday · 6:00–8:00 PM Central · Live on Google Meet
- 6:00–6:55 PM: PROTECT Your Home
- 6:55–7:05 PM: PROTECT Your Freedom
- 7:05–8:00 PM: PROTECT Your Self
$75 per seat
Choose your Wednesday at checkout
PROTECT Your Home
How do I responsibly and confidently protect my home and family?

How might you think more intentionally about the environment you’re responsible for?
Learn how preparation and awareness can help you recognize potential problems earlier, make better decisions and develop a more thoughtful approach to protecting yourself and your home.
- Recognizing and avoiding potential conflict
- Developing stronger situational awareness
- Observing and evaluating your environment
- Planning more intentionally for home security
You’ll explore:
PROTECT Your Freedom
What must I understand before, during and after a defensive encounter to protect my freedom?

How can you make sure your decisions under pressure don’t cost you the freedom you’re trying to protect?
Learn how understanding reasonable force, deadly force and the legal principles governing defensive actions can help you make more informed decisions about when force may — and may not — be justified.
You’ll explore:
- Understanding the distinction between reasonable force and deadly force
- Recognizing the rules that govern the lawful use of deadly force
- Understanding how defensive-force considerations can differ inside and outside the home
- Distinguishing the defense of people from the defense of property
PROTECT Your Self
What should women (and men) understand to ensure personal protection, along with handgun fundamentals?

How does the individual develop the knowledge, safety and confidence to become more capable within the home environment (as well as away from home)?
Learn how safe firearm handling, handgun fundamentals and purposeful practice can help build the knowledge and confidence necessary to make a handgun a more familiar and responsibly understood personal-protection tool.
You’ll explore:
- Identifying your personal reasons for learning about firearms and personal protection
- Understanding essential firearm and handgun safety principles
- Developing the fundamentals necessary for more confident handgun shooting
- Connecting what you’ve learned to practical, responsible application
MEN ARE ENCOURAGED TO PARTICIPATE, TOO.
This session offers men an opportunity to better understand the firearms-learning experience from a woman’s perspective. Men can discover new ways to PROVIDE support and understanding to the women they love and protect.
Her confidence doesn’t have to look like yours. Understanding the difference can make you a better partner in her readiness.
What You’ll Need
- A computer, tablet or phone with internet access
- Google Meet (free, nothing to install on a computer)
- A quiet space and something to take notes with
- No firearm required
What Happens Next
After class: Book Range Live Fire: 1-on-1 (in Hoover) or Group (in Calera).
On range day, you must complete your in-person SIRT safe-handling qualification prior to being granted access to the range. This qualification applies to all shooters, experienced as well as beginners, to ensure safety.
FAQ
Can my spouse and I share one seat?
Yes. A married couple can share one $75 seat on one screen. (Range Live Fire and SIRT qualification are per person.)What if I miss part of the class?
If you miss part of it, you can attend another Wednesday. Just contact us and we’ll send you a special courtesy link to register for the upcoming Wednesday sessions (at no additional charge).What if I can’t make my Wednesday?
All sales are final, but your seat isn’t lost. Just contact us to move to another Wednesday.I’ve never handled a gun. Is this right for me?
Yes. This class was built for beginners. No firearm and no range experience are required.Do I have to be on camera?
No, your camera is optional. The training is designed for group participation, but whether you participate or simply observe and listen, we honor your decision.
$75 per seat
Choose your Wednesday at checkout

